Vision

About us > Vision

PHrame promotes new photography practices in the digital and Web 2.0 era by means of social events and an interactive virtual community in tune with our time.

OVERALL OBJECTIVES

Its aims are to increase public awareness of digital and web photographic practices in the 21st century, as well as to give photographers – amateurs, professionals, self-taught or young graduates – the possibility of acquiring specialized knowledge in the matter of new practices of creation, promotion and dissemination of photography which use the Web 2.0. tools. PHrame will allow the public to question these practices and to share them via a highly interactive virtual space and conferences specifically designed for this purpose. Ultimately, the objective is to establish a community of photographers and visual artists from Belgium and abroad, with a common objective – the promotion of a constantly evolving photography.

ISSUES AND CONTENTS

In view of the media crisis, the expansion of Internet and the development of the Web culture, a photographer’s job is confronted with unprecedented changes.

Internet and new digital technology have fundamentally shaped today’s visual culture. The enormous success met with by the social media has participated in an increase of public interest in the photographic image and for a transformation in the way we see photography. Internet users increasingly invest the fields of creation and diffusion of images via social networks, blogs, websites, virtual galleries and on-line magazines.

Digital manipulation is used increasingly in the artistic and commercial world, from a simple editing to complete transformation of the picture. Digital use allows a new aesthetic quality to emerge and challenges the traditional photographic codes.

Today’s photographer is required to adapt to these new dynamics in order to pursue his work, his passion, his art. This not only means taking into account new technologies and new cultural and communicational practices but also developing new specific skills as an author, artist, narrator, as well as an editor, producer, distributor, promoter, organizer of online communities.

Inevitably, artists in general and photographers in particular have begun to integrate these skills. The number of initiatives relying more and more on an intensive dialogue with the public, on self-publishing, on micro-credit projects funding is multiplying throughout the world and is constantly evolving.

Based on these facts, we would like to set up a space for information and for discussion about the new possibilities in the exercising of the work of photographer and enable our public to use these new skills via various specific projects.